We make navigating business finances fun

Finance management by humans (not robots)

It all began with an 18 kg box of receipts.

Finance Director, Aimee started helping out her bro with business finances when she was 18 (he was 17). What followed was a hilarious series of events which led Aimee to a finance job at Rockstar Energy Drinks.

14 years later, when a colleague (turned bestie) from Rockstar came to Aimee with an 18kg box of receipts, she realised other business owners were avoiding their numbers, just like others she helped did.

Demystify business finances? Empower people with their numbers? Eat donuts while celebrating client wins? Sounded like a dream come true.

So in 2017, Aimee left her job to dedicate 100% of time to helping business owners achieve NuMbEr DoMiNaTiOn!! And Business Lane’s been livin’ in the fast lane ever since.

We get it.

Business numbers are tough. Confusing and sometimes… scary.

*shivers.*

To be honest, you’ve started questioning “am I even doing this right?” Xero is freaking you out. And ‘the books’ appears on your to-do list more often than knock-off drinks (not okay!).

It gets worse. Financially, you’re unsure where your business stands. Is it time to hire another, or fire your brother? Should you take that holiday or cut back on business subscriptions? Ugh! Who knows.

You’ve reached a fork in the road.
Damn you fork.

Do you:

Keep having Xero nightmares… (no, thanks)

Outsource to a human AF finance management crew.

Focus on your awesome zone, instead

SAY HELL YES TO:

+

Free time

Get back to what you’re awesome at while we sort your numbers. Eat 12 donuts, hula hoop or hit the beach with all your extra time now that you’re WAY more productive in Xero.

+

Peace of mind

Be 100% certain that you’re not breaking any rules, with a legit Finance Manager overseeing your numbers and triple checking compliance.

+

Clarity

Know exactly where your numbers stand, in the simplest words possible. We exist to empower you with easy to understand (read: fun) info.

my mission

HERE IS WHERE YOU CAN PUT YOUR MISSION STATEMENT. HOW?

AIMEE

she/her

“Your business is your baby. Let it be mine too. Not in an ‘I will steal your baby’ way. More, like I’ll care about it just as much as you.”

Finance guru, numbers ninja and the Founder of Business Lane by day. Creative, meditator and whisky sipper by night. Ignited by community and connection – in work and in life – Aimee’s here for you *and* your business.

It’s Aimee’s sole mission to:
– Bring your business numbers back to earth
– Empower you with easy info
– Give you clarity and confidence within your business

Becoming members of your team makes us happy dance

Afterall, working 1:1 with you is our fave thing to do. We’ve been featured in team photoshoots.
And bring whisky to your Christmas parties. Helping you succeed makes our hearts freakin’ happy.

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Nadean RichardsOne Fine Collective

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Tara LaddYour One & Only

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Erin MorrisYoung Folks Digital

Aimee is the best.

Sam MooreThe Moore Group - FIST Handwear, Pedal Palms, Dixxon, Dritimes, Rat Racing

ready to transform you business?

If you’re ready to build trust and attract your dream client through the power of words, check out my services for all the ways we can work together!

We make navigating business finances fun

Finance management by humans (not robots)

It all began with an 18 kg box of receipts.

We get it.

You’ve reached a fork in the road. Damn you fork.

Do you:

Focus on your awesome zone, instead

SAY HELL YES TO:

+

Free time

+

Peace of mind

+

Clarity

my mission

HERE IS WHERE YOU CAN PUT YOUR MISSION STATEMENT. HOW?

Becoming members of your team makes us happy dance

wanna work with me?

ready to transform you business?

You’ve reached a fork in the road.
Damn you fork.